Online Advertising Tips – Why You Should Consider Personal Branding

In the competitive world of online advertising, it is imperative to make your business/venture stand out as much as possible in order to have both high traffic and high conversion rates to your website or blog. A great and effective way to this is to personally brand yourself. Personal branding can allow your target audience to get to know you, like you, trust you, and then be willing to do business with you. Before disregarding this online advertising tip, consider the reasons why you should brand yourself:1. There’s only one of you and no one else like you. It is a standard rule; the more you stand out, the better. No matter how many people are in a particular industry, each and every one of them who are determined to succeed would express their business/passion in a unique way.2. People bring you sales NOT credit cards. Credit cards are objects. They do not mean anything unless a person actually uses it. Therefore, it is painfully crucial that you think of your audience, put yourself in their shoes, and determine exact thought process that they would have to go through in order for them to do business with you.3. People want the solution behind what you are offering. Marketing guru Perry Marshall said it best, “People who buy a drill are not looking to buy a drill; they are looking to make a hole.” Almost everyone who is advertising online is a problem-solver of some sort. A timeless example of expressing this theory is customer testimonials.4. It could make your life easier in online advertisement because as mentioned earlier, people buy from those who they know, like, and trust.5. People are naturally drawn to those that are like them; you get what you are and not what you want. This truism in life makes it easier to attract like-minded people into your business.6. Personal branding increases your conversions in your website, blog, products, and services because people now trust you for marketing to them and not their money; and of course with more conversions there is more money!By using personal branding in your online advertising, you would see a significant increase in sales, higher traffic frequency, higher conversions, and quality customers. The internet is an easy way for all of us to forget that people are still people, despite not being able to physically hear, touch, and speak to them. With this fact in mind, personal branding can convert your business/venture from good to great.